Website deploy

Complete the following steps before/directly after launching a new website

• Create google analytics entry (with ga('set', 'anonymizeIp', true); for german websites)
• Create the Google Webmaster Tools account (with sitemap)
• Double check robots.txt
• Check title and description tags for all subpages
• Check if the 4xx and 5xx pages are customized and fancy
• Setup proper error reporting (Via email or Bugsnag)
• Run http://www.webpagetest.org/ with the most critical pages (especially landing pages)
• Run https://developers.google.com/speed/pagespeed/insights/ and fix everything in scope
• Create and embed a favicon and app colors http://realfavicongenerator.net/
• For german sites: Create the imprint page. Is it reachable from all sites with a maximum of 2 clicks?
• Double check all sites with a desktop, tablet and mobile device
• Setup MySQL and Data backups
• Enter the company in Google Places
• Create a reference page on the sopamo.de website